radwan - pr und marketing support - köln

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Product, Pricing, Promotion,
Positioning, Publicity, Presentation:

These are the most important marketing subjects. The less the P's relate to each other, the vaguer the advertising statement. In times of overstocked markets, however, not even finely tuned P-Teams are always a draw. Only very few companies dare to harness a Purple Cow to their (proverbial) cart in order to stand out from the crowd of competitors.

Apparently it is a lot safer to copy the market leader and to watch your competitors in trade magazines. But who cares? Your target group definitely not. Take the risk. Use your imagination!


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